Digital Marketing Strategy Guide

Develop, Manage and Optimize your Digital Marketing Plan

Welcome to the Ultimate Digital Marketing Strategy Guide! In this guide you will learn how to give your business the best head start online and how to separate yourself from your competitors. In the world of online marketing, many elements must come together to form a strong connection between a business and consumers. This involves research, relevant content, accessibility and adaptability. However, in order to know exactly what digital marketing strategies your business needs, you must first start with a plan.

Step One: Creating the Digital Marketing Plan

Now that you’ve decided to go ahead with your online business, you need to understand how to grow it. On the web, hundreds of businesses popup seemingly overnight, so you have to do your best to stay ahead of your competition in order to get higher visibility.

Gain a Following

To grow your online business you will need to get as much exposure as you can for your audience to find you. You need a good social media presence as well as a higher ranking in the SERPs. To do this, simply open an account with the largest social media platforms and begin posting to them regularly. Most businesses post between 25 to 50 posts per month, while others who need higher visibility and better engagement with their audience, post anywhere from 5 to 10 posts per day.

Create an SEO Strategy

To gain a higher visibility in the SERPs, you need a good SEO strategy. This doesn’t mean stuffing your content with keywords, which would actually penalize your website by Google; it means you need to create high quality content that’s relevant to your audience. Also, avoid over saturating the content with keywords. Use the correct percentage, which is between 1.5 to 5 percent.

Benchmark Your Performance and Analyze Your Competition

The next thing you want to do is to benchmark your online performance and to analyze your competition. Gather all the data that you can about your website and your business in its current state. You will need to constantly refer back to this information to see how your business has grown over time. Write down all of the current strategies you are using and whether or not you’ve seen any growth from them so far.

Next, analyze your competition. There are many tools available online that can find your competition for you.

Website Research Tools:

Industry Research Tools:

If you don’t want to use these tools, you can use the popular enterprise social media platform LinkedIn. By typing the name of your industry in their search, you’ll find competing businesses.  By using a web analytics tool and looking over their firmograhics, you will get a good idea of how many web visits they get per month and how many of these visitors become actual customers. You’ll also gain insight into what they’re doing for advertising and how well their web strategies are working. Focus on the first 10 businesses that you’re competing against and take snapshots of their current analytics. Use these to determine how well your business is doing over time.

Don’t Forget the Best Digital Media Practices

Lastly, make sure that you’re using the best digital media practices. Current best practices include:

  • Making your website clean instead of jumbled with multimedia
  • Using a good keyword saturation
  • Making use of tutorial videos
  • Starting an industry blog
  • Making an adaptive and responsive website

According to Forbes, over 13 percent of web visits come from tablets and over 24 percent come from mobile phones. These numbers are expected to grow exponentially over the next 12 months, so make your website responsive before 2014.

Continue to Step 2