According to the National Retail Federation, holiday sales accounted for 19.3% of the industry’s revenue for 2012. For some businesses, the revenue made in the last two months of the year account for as much as 40% of their annual sales. The toll the economy has taken on consumer spending which means the competition for those limited dollars will be fierce this year. Here are a few Digital marketing tips that can help increase customer count and maximize revenue this holiday season. (more…)
Posts Tagged Inbound Marketing
In this age of digital marketing, many “buzz words” have come on the scene.
These are words that marketers use over and over again in hope of enticing and luring consumers. Here’s 15 of these words with their meanings:
“Utilize” is just a so-called fancy word for “use”. The online population doesn’t have time to waste. Your copy should be as simple and clear as possible. Show off your extensive vocabulary somewhere else. Your readers will thank you.
Big Visibility On A SEO Budget!
Just because you’re low on funds doesn’t mean that your business’s online presence has to suffer. Not only is effective SEO possible on a budget, but it’s easily doable by even novice internet marketers. Here are some tips on how to achieve effective SEO without breaking the bank, for both San Antonio based businesses and businesses based elsewhere.
Know Your SEO Priorities
When budgeting for SEO, really decide what realm of internet marketing you want to pursue the most aggressively. For many businesses, this is a matter of deciding who your target audience is and what your primary goals are. For example, a consulting business that has a lot of knowledge to offer clients which will benefit from a keyword-rich blog. A business that sells a tangible item or service, however, may benefit more from social media outlets where coupons and promotions can be offered to clients easily. You can and should diversify your internet marketing efforts, but decide one as the top priority is a great way to begin organizing your budget.
Inbound marketing focuses on being found by potential leads instead of searching for customers.
Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.
1. Search Engine Optimization
The primary way that inbound marketing works is through Search Engine Optimization (SEO). SEO is a method to get your website to rank high on search engines for specific keywords.
When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.
Help your business get visibility online with these SEO marketing tips.