Online sales are forecasted to jump by 15% this holiday and it is never to early to create a plan to increase your online revenue. As many business owners know, the implementation of a strong SEO plan is often the key to experiencing continual growth and expansion online. With holidays like Thanksgiving and Christmas right around the corner, you may be wondering if you should customize your SEO strategies to have a time-specific appeal. If you’re interested in learning how to create a great SEO plan for the holidays, consider implementing the following strategies:
Posts Tagged Digital Marketing
According to the National Retail Federation, holiday sales accounted for 19.3% of the industry’s revenue for 2012. For some businesses, the revenue made in the last two months of the year account for as much as 40% of their annual sales. The toll the economy has taken on consumer spending which means the competition for those limited dollars will be fierce this year. Here are a few Digital marketing tips that can help increase customer count and maximize revenue this holiday season. (more…)
In this age of digital marketing, many “buzz words” have come on the scene.
These are words that marketers use over and over again in hope of enticing and luring consumers. Here’s 15 of these words with their meanings:
“Utilize” is just a so-called fancy word for “use”. The online population doesn’t have time to waste. Your copy should be as simple and clear as possible. Show off your extensive vocabulary somewhere else. Your readers will thank you.
Inbound marketing focuses on being found by potential leads instead of searching for customers.
Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.
1. Search Engine Optimization
The primary way that inbound marketing works is through Search Engine Optimization (SEO). SEO is a method to get your website to rank high on search engines for specific keywords.
When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.
Help your business get visibility online with these SEO marketing tips.