Web designers everywhere are having to stay ahead of the digital marketing curve and not only design a pretty website but optimize for search engines.
Search engine optimization should be required for any website in order to be found online. The higher ranked you are in the search engine, the easier it becomes for customers to find your website. As a Digital Marketing Professional in San Antonio, I’ve discovered the ultimate tools for web designers wanting to go beyond just a pretty website and ensure their site is an effective and optimized. So let’s start with the basics checklist of digital marketing and SEO resources:
Basic SEO Checker:
This is a great tool to discover all web pages that need keywords, descriptions, headers and titles. Each page should have a different description based on the content of the page with the correct h1, h2, h3 and titles.You can also view the image names and alt text which require the designated keywords describing the image. Check the URLs of all pages to ensure keywords are included ie: www.website.com/keyword/.
Website SEO Marketing Grader:
Hubspot’s free report shows you what critical components are missing to help maximize your website. It will check to verify that you have a blog, SEO optimization, mobile friendly capabilities, social media interaction, email automation and analytics.
Duplicate Content is a huge issue for any type of website. Search engines often to remove pages with a high level of duplicate text and will result in a dropping of online rankings.
Check your site’s speed:
Your website speed is very important, the longer the website takes to load the higher chance you will lose customer and fall from search engine rankings.
This tool offers a range of schemas (html tags), that website designers and developers can insert into web pages. This schema tool will require you to enter an company name, address and description and will be recognized much quicker by Google, Yahoo and Bing which will improve the display of search results.
These are a few important tools to ensure your website becomes visibility in search engines. Of course, don’t over stuff your text with keywords, providing a website with content rich information and technical SEO methods will help you rank for long-term results.
Get more information about Digital Marketing Professional Charise Stevens.