Avoiding social media is the single biggest mistake for a business to make in today’s world. It’s something important enough that it could take your business to the next level and reach customers beyond San Antonio.
Many businesses have a misconception that social media isn’t worth their time, however social media is going to be around for a very long time. It’s a effective method to communicate directly with customers, find out what they’re thinking and improve business and marketing strategies. (more…)
The 2013 Super Bowl brought us great commercials, they made us laugh, cry and scream (thanks GoDaddy). Some ads worked well and some we’ll forget by tomorrow. Take a look at a few of the best commercials.
Audi- Prom Kid
You always have to root for the under dog and Audi let you do just that with their super bowl commercial. Think you’re going to have the most miserable prom? We’ll just get your dad to lend you his Audi=confidence and bravery! (more…)
Companies looking to make a presence on the internet need to develop an understanding for several basic marketing methods. Not everyone can be an internet guru. For the folks with plenty of drive but limited knowledge of creating an online presence the following will be a basic guide to getting you started.
SEO optimization is now a necessity for a business to be found online. The main focus of SEO is to naturally increase the visibility of your website. Businesses can drive their performance to the top ranks of search engines using white hat methods which include creating quality content on webpages and sharing to social media channels, blogs and other online communities. The techniques are rather straightforward, but can be time intensive due to changes in search engine algorithms and new SEO industry changes. (more…)
Want to get a sneak peek into the new marketing predictions for 2013?
Wait no longer, we have a crystal ball to help guide you, Marketing Professional, Charise Stevens wants you to know what the 2013 predictions are for marketing. She picked out the five biggest predictions that will help Marketing Professionals in the San Antonio area specifically.
1. Most people will browse the Internet with mobile devices
Various studies predict that 90 percent of all Internet users will surf the Web with their smart phone or tablet. For Charise, Marketing to these people will require utilizing the apps that focus on local search. Most people who browse the Internet with their mobile device are either checking their social accounts or searching for a local business. Luckily for marketers, they can leverage both platforms to help them advance their brand.
As far as finding the right Marketing Professional, San Antonio is a rather large city with a rather wide volatility. If you are to choose the correct partner to handle your search engine optimization (SEO), here are a few tips that you should keep in mind.
One – SEO is no longer a static discipline.
The days of filling a website full of a particular keyword are long gone, never to return. Led by Google, the major search engines have weeded out oversaturated and spammy websites, in many cases banishing them totally from the search engine listings for good.
Ever since the Google Panda and Penguin updates, it is much more necessary for an SEO professional to “swim with the tide” of the constantly updated search engine algorithms. Make sure you get someone who burns the midnight oil and informs you of changes.
The growing tablet and mobile device market has changed the way marketers engage their audiences. In order to get noticed in this competitive environment, the business now has to focus on creating engaging content for every type of consumer and putting the proper tracking mechanisms in place to measure the results of all content marketing efforts.
Video content, a winning strategy
Failure to understand the importance of video in the use of any content marketing strategy will cause businesses to lose out on countless opportunities to capitalize on the growing tablet consumer market. Fifty-two percent of content used in digital marketing for B2B marketers consisted of video content, according to the Content Marketing Institute.