In this age of digital marketing, many “buzz words” have come on the scene.
These are words that marketers use over and over again in hope of enticing and luring consumers. Here’s 15 of these words with their meanings:
“Utilize” is just a so-called fancy word for “use”. The online population doesn’t have time to waste. Your copy should be as simple and clear as possible. Show off your extensive vocabulary somewhere else. Your readers will thank you.
Big Visibility On A SEO Budget!
Just because you’re low on funds doesn’t mean that your business’s online presence has to suffer. Not only is effective SEO possible on a budget, but it’s easily doable by even novice internet marketers. Here are some tips on how to achieve effective SEO without breaking the bank, for both San Antonio based businesses and businesses based elsewhere.
Know Your SEO Priorities
When budgeting for SEO, really decide what realm of internet marketing you want to pursue the most aggressively. For many businesses, this is a matter of deciding who your target audience is and what your primary goals are. For example, a consulting business that has a lot of knowledge to offer clients which will benefit from a keyword-rich blog. A business that sells a tangible item or service, however, may benefit more from social media outlets where coupons and promotions can be offered to clients easily. You can and should diversify your internet marketing efforts, but decide one as the top priority is a great way to begin organizing your budget.
Inbound marketing focuses on being found by potential leads instead of searching for customers.
Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.
1. Search Engine Optimization
The primary way that inbound marketing works is through Search Engine Optimization (SEO). SEO is a method to get your website to rank high on search engines for specific keywords.
When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.
Help your business get visibility online with these SEO marketing tips.
Top Marketing Events in Texas
The marketing industry moves so fast it’s difficult to stay current with news and events. Events, forums and conferences are basic tools for professional marketers to learn, network, gain new inspiration and meet some of the leading marketers in the industry.
These marketing events are valuable opportunities to apply to your job and are essential to achieving your company goals by staying ahead of the curve.
Here are some of the top marketing events in Texas during 2013! (more…)
Web designers everywhere are having to stay ahead of the digital marketing curve and not only design a pretty website but optimize for search engines.
Search engine optimization should be required for any website in order to be found online. The higher ranked you are in the search engine, the easier it becomes for customers to find your website. As a Digital Marketing Professional in San Antonio, I’ve discovered the ultimate tools for web designers wanting to go beyond just a pretty website and ensure their site is an effective and optimized. So let’s start with the basics checklist of digital marketing and SEO resources:
What are infographics?
Information graphics are visual presentation of data or knowledge. More and more, San Antonio advertisers and marketers are turning to the world of information to help get their products to the masses. Creating infographics has become a highly effective way to simplify a message and highlight the finer points of products and services. Here are some great websites to help you get started making your own informative graphics. (more…)
NBC’s Shark Tank Star Barbara Corcoran Reveals Business Tips!
Barbara Corcoran is contributor on NBC’s TODAY Show where she comments weekly on trends in real estate market. Barbara is better known for being a investor star on ABC’s reality hit Shark Tank.
Surprisingly, Barbara was a straight D student from high school to college, and before age twenty-three she already had twenty jobs. But the next position developed Barbara into one of the most influential entrepreneurs in America. She acquired a $1,000 loan to begin The Corcoran Group and transformed the little loan into a five-billion-dollar property business which she sold in 2001 for $66 million. Barbara’s success story has motivated and taught entrepreneurs critical business lessons that can be valuable for local San Antonio companies.
Check out her shark tips to create your own success story! (more…)