15 Overused Words in Digital Marketing

15 Overused Words in Digital Marketing


Overused Marketing BuzzwordsIn this age of digital marketing, many “buzz words” have come on the scene.

These are words that marketers use over and over again in hope of enticing and luring consumers. Here’s 15 of these words with their meanings:

#1: Utilize
“Utilize” is just a so-called fancy word for “use”. The online population doesn’t have time to waste. Your copy should be as simple and clear as possible. Show off your extensive vocabulary somewhere else. Your readers will thank you.

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Start A Marketing Conversation With Your Customers!

Start A Marketing Conversation With Your Customers!

Marketing Message San Antonio

Communicating Your Marketing Message!

Starting a sales conversation with your marketing message is not about how creatively it is presented but how clearly you convey your message.  Developing the perfect message must engage and perused your audience to take action.

Analyze Your Listening Audience

Before you can begin developing your message, it is essential to asses your target audience. Knowing who you are speaking to will help you to prepare a base introduction and understand the channels that are most effective.

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Effective SEO On A Budget

Effective SEO On A Budget

SEO Budget in Digital MarketingBig Visibility On A SEO Budget!

Just because you’re low on funds doesn’t mean that your business’s online presence has to suffer. Not only is effective SEO possible on a budget, but it’s easily doable by even novice internet marketers. Here are some tips on how to achieve effective SEO without breaking the bank, for both San Antonio based businesses and businesses based elsewhere.

 

Know Your SEO Priorities 

When budgeting for SEO, really decide what realm of internet marketing you want to pursue the most aggressively. For many businesses, this is a matter of deciding who your target audience is and what your primary goals are. For example, a consulting business that has a lot of knowledge to offer clients which will benefit from a keyword-rich blog. A business that sells a tangible item or service, however, may benefit more from social media outlets where coupons and promotions can be offered to clients easily. You can and should diversify your internet marketing efforts, but decide one as the top priority is a great way to begin organizing your budget.

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The Guide to Social Media Etiquette: Eight Simple Rules

The Guide to Social Media Etiquette: Eight Simple Rules


social media etiquette for businesses onlineSocial Media Etiquette

Social media platforms have created a profitable marketing outlet for San Antonio businesses. These platforms are usually free to help businesses reach consumers on a local and global level.

But beware, social media platforms can ruin a business’ reputation and professionalism when not properly used.  There are eight basic etiquette rules that should never be broken by businesses.

 

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Advanced Pinterest Tips For Marketers

Advanced Pinterest Tips For Marketers

Pinterest is a popular social platform offering businesses the opportunity to build brand awareness, increase online traffic and sales.  If you already know the basics of Pinterest and are wanting to take your marketing to the next level, here are 7 advanced approaches and tips to Pinterest marketing:

1. How many boards should you have? How should they be setup? 

It’s suggested setting up somewhere between 18 to 24 boards on subjects about your brand, service or expertise. For businesses, be specific in your boards and descriptions to help you get discovered on Pinterest.

Sometimes you might have to get really creative and try creating boards on more abstract subjects like ‘Color’ or ‘Vegan Recipes’ or even ‘Collaborations’. (more…)

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5 Inbound Marketing Strategies

5 Inbound Marketing Strategies

Inbound marketing focuses on being found by potential leads instead of searching for customers.

Inbound Marketing Strategies in San Antonio

Traditional marketing methods such as paid TV ads, direct mailings, cold calling and trade shows are costly. Inbound Marketing is not only effective and less expensive but the results are better tracked.

1. Search Engine Optimization

The primary way that inbound marketing works is through Search Engine Optimization (SEO).  SEO is a method to get your website to rank high on search engines for specific keywords.

When a potential customer does a web search, they are actively searching for your product or service. So as a marketing firm your audience might type in “Marketing San Antonio,” if you’re website is listed on page 1 of Google, Bing or Yahoo search engines you’ll be likely to receive more quality leads.

Help your business get visibility online with these SEO marketing tips.

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Ultimate Texas Marketing Events in 2013

Marketing Events in the Texas Area

Top Marketing Events in Texas

The marketing industry moves so fast it’s difficult to stay current with news and events. Events, forums and conferences are basic tools for professional marketers to learn, network, gain new inspiration and meet some of the leading marketers in the industry.

These marketing events are valuable opportunities to apply to your job and are essential to achieving your company goals by staying ahead of the curve.

Here are some of the top marketing events in Texas during 2013! (more…)

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SEO Checklist for Website Designers

SEO Checklist for Website Designers

SEO Checklist for Web Designers

Web designers everywhere are having to stay ahead of the digital marketing curve and not only design a pretty website but optimize for search engines.

Search engine optimization should be required for any website in order to be found online. The higher ranked you are in the search engine, the easier it becomes for customers to find your website. As a Digital Marketing Professional in San Antonio, I’ve discovered the ultimate tools for web designers wanting to go beyond just a pretty website and ensure their site is an effective and optimized. So let’s start with the basics checklist of digital marketing and SEO resources: 

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5 Tools to Create Infographics

Marketing Tools for San Antonio BusinessesWhat are infographics?

Information graphics are visual presentation of data or knowledge. More and more, San Antonio advertisers and marketers are turning to the world of information to help get their products to the masses. Creating infographics has become a highly effective way to simplify a message and highlight  the finer points of products and services.  Here are some great websites to help you get started making your own informative graphics.  (more…)

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8 Business Tips From Shark Tank Star

8 Business Tips From Shark Tank Star

Charise Stevens marketing professional San Antonio

NBC’s Shark Tank Star Barbara Corcoran Reveals Business Tips!

Barbara Corcoran is contributor on NBC’s TODAY Show where she comments weekly on trends in real estate market. Barbara is better known for being a investor star on ABC’s reality hit Shark Tank.

Surprisingly, Barbara was a straight D student from high school to college, and before age twenty-three she already had twenty jobs. But the next position developed Barbara into one of the most influential entrepreneurs in America. She acquired a $1,000 loan to begin The Corcoran Group and transformed the little loan into a five-billion-dollar property business which she sold in 2001 for $66 million. Barbara’s success story has motivated and taught entrepreneurs critical business lessons that can be valuable for local San Antonio companies.

Check out her shark tips to create your own success story! (more…)

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