Become a Digital Marketing Manager
A digital marketing manager oversees a company’s efforts and plans to market products through digital channels. They also work with other departments, such as the sales and customer service, to ensure marketing efforts are properly coordinated and will lead to results the company wants. The best way to become a digital marketing manager is to have a passion to learn and develop marketing experience.
Online sales are forecasted to jump by 15% this holiday and it is never to early to create a plan to increase your online revenue. As many business owners know, the implementation of a strong SEO plan is often the key to experiencing continual growth and expansion online. With holidays like Thanksgiving and Christmas right around the corner, you may be wondering if you should customize your SEO strategies to have a time-specific appeal. If you’re interested in learning how to create a great SEO plan for the holidays, consider implementing the following strategies:
New Way of Email Marketing
Email marketing can be an extremely effective way to stay in touch with your customers. In order to do this, however, it’s necessary to offer your subscribers genuine value and build relationships with them over time. One of the best ways to do this is to implement what is called agile email marketing.
Ultimate Digital Marketing Guide for the Holiday
According to the National Retail Federation, holiday sales accounted for 19.3% of the industry’s revenue for 2012. For some businesses, the revenue made in the last two months of the year account for as much as 40% of their annual sales. The toll the economy has taken on consumer spending which means the competition for those limited dollars will be fierce this year. Here are a few Digital marketing tips that can help increase customer count and maximize revenue this holiday season. (more…)
Do you have keywords that aren’t ranking on the 1st page on Google or other search engines?
Search Engines use a variety of different factors to determine which websites display first in the results. There are 5 basic steps to help improve your SEO rankings by troubleshooting technical aspects, audience behavior and inbound marketing techniques.
1. Website Technical Issues:
A common problem with a decrease in SEO rankings can often be due to technical web page issues. Using Google Webmaster tools, you can find errors and correct as needed. With this too, you can ensure the analytics are properly set up for tracking and identify crawling errors and check URLs that are pointing to your site.
Define Your Brand and Live It
The key to developing a successful brand is to live it in your corporate culture and values. Each global business has a vision that inspires the leaders. Once a corporate brand has been created, it is extremely important that the executives live the brand. Leaders have the unfortunate ability of ruining the image of their company’s brand like A&F CEO Mike Jeffries who instantly became the retail bully after he revealed that his company made clothes for only “attractive cool kids” which resulted in boycotts and a wrecked brand.
It is critical to monitor digital marketing metrics in order to improve performance and audience reach. Companies will be able to adjust and customize campaigns and make necessary changes to their website to increase conversions based on the results. Rather than trying to focus on the hundreds of metric possibilities, consider concentrating on a few digital marketing metrics that matter.
The 4th of July Celebration
As we celebrate America’s 237th birthday with friends and family, we should remember those who have served for our freedoms. We will never fully understand the amount of courage, heart and sacrifice our veterans and active duty men and women have given so we may live normal lives.