Make Your Video Go Viral
Everyone who is involved with video marketing hopes that they will go viral. While there’s no way to predict which videos become an online sensation, what you can do is analyze characteristics of viral videos. You can use the same tactics and increase your chances of having your own video go viral with these 5 simple steps.
Choose a Popular and Current Topics
Even if your purpose for making a video is to promote your own website or business, try to find a way to tie the video in with something that is currently popular. For example, if you are promoting something business related, you could connect it with a book, topic or celebrity that has made the headlines recently.
Not sure what’s going on? Check out Youtube What’s Trending
For those of you who would like to forget the trend “Harlem Shake” it was a opportunity to get your company to go viral earlier this year. SeaWorld here in San Antonio jumped on the trend fast and got over 7 million youtube views!
Make Videos Creative and Entertaining
There are many ways to make a video interesting, no matter what the topic. You can use humor, animation, storytelling or striking images in your video. For the most part, viral videos are short and to the point. While an instructional video may be a half hour long, a video that you want people to enjoy and share should be no longer than around five minutes. If you want to create a message to get a message out about your company, you can do what Dollar Shave Club did on a low budget entertaining commercial.
Just as there are search engine optimization strategies for digital marketing techniques such as articles and blog posts, there are also ways to optimize videos for the search engines. Make sure you use a title that contains your main keyword. You should also use keywords in your description and tags.
- Create a channel name that is short and stands out
- Use relevant keywords in the beginning of a title, make sure the subject line is compelling enough to have visitors click
- Keep updating titles to stay current and bring new viewers
- Describe your online video with at least two to three sentences with keywords to help with youtube rankings
- Add trackable links in your description to allow your viewers to subscribe or direct them to your website.
- Don’t forget a call to action!
- Add tags that are descriptive and relevant to your video content
- Use keywords from your title in your tags
Sharing and Uploading Videos
Once you’ve made your video, upload it to as many video sharing sites as possible. You don’t have to restrict yourself to YouTube. There’s also Vimeo, Metacafe, Yahoo Video, Google Video and Break, to name just a few. You should also share your video on as many social sites as you can, such as Facebook, Twitter, Google+, Pinterest and any others on which you’re active. You never know where your video marketing efforts will yield the best results, so you should try different approaches.
Actively Promote Videos
Don’t just wait for people to watch and share your video. Tell people about it. Aside from your regular contacts, identify leaders in your industry or niche and send them emails or messages inviting them to watch your video. Make sure you introduce yourself and say a few words about why their audience would enjoy the video. If you really want to jump start your video marketing campaign, you could also promote your video using paid advertising, such as Facebook or Google ads.