Should You Change Your SEO Plan For The Holidays?

Should You Change Your SEO Plan For The Holidays?

Online sales are forecasted to jump by 15% this holiday and it is never to early to create a plan to increase your online revenue. As many business owners know, the implementation of a strong SEO plan is often the key to experiencing continual growth and expansion online. With holidays like Thanksgiving and Christmas right around the corner, you may be wondering if you should customize your SEO strategies to have a time-specific appeal. If you’re interested in learning how to create a great SEO plan for the holidays, consider implementing the following strategies:

1. Research And Brainstorm Holiday Keywords.

To make the most of your digital marketing efforts during the holiday season, research keywords that were used by consumers the previous year to create a foundation for your SEO keyword plan.  To view the previous year trends check out Google Trends Search.

You should also take time to come up with new keywords that may become popular this year. Using Google Keyword Planner, research new keywords and search terms based on the highest search count as well as high conversion rates. This tool will help you discover great new keywords to capture new visitors during the 2013 holiday season.

Remember to:
  • Research phrases not just keywords
  • Depending on your audience focus on local results
  • Look at keywords with different long-tail phrases

Holiday SEO Plan

2. Decide Which Products And Services To Use. 

Once you’ve determined which keywords will likely be popular this year, your next step will be to determine which goods or services should be advertised on your landing page. In general, things like apparel, technology,  personalized products can yield good results.

Forrester Research Top Online Products to Sale

Source: Forrester Research 

3. SEO Optimize Your Landing Page.

Once your designer has created your Holiday landing page, optimize your website to ensure your page ranks high on the search engine and increases your online visibility.

  • Add your selected keywords into content
  • Create a compelling description with keywords
  • Add categories and tags
  • Optimizing images (alt text)
  • Insert call to actions

For details on optimizing your website check out SEO Checklist for Website Designers.

4. Publish Your Holiday Pages Early. 

To get your customers excited about all the great sales and products they’ll have an opportunity to take advantage of during the holiday season, it’s a good idea to go ahead and get your landing page going. If you’re still waiting on your web design or merchandising specialists to put the holiday products up, create a banner that says “Sale Starts Soon” or even a “Coming Soon” to generate curiosity.

Holiday Banner for SEO

5. Generate Traffic to Holiday Landing Pages.

Once you have an optimized pages for the holidays, it’s time to generate traffic to your website. There are many ways to create visits to your site, here are a few suggestions:

  • Email promotions to your existing and potential customers.
  • Share your promotions and trackable links on social sites such as Google+, Twitter, Facebook and Pinterest.
  • Implement online advertisements such as Adwords or Facebook ads.

SEO Holiday Traffic

6. Ready Set Go!

If you have been thinking about creating a holiday SEO plan to help maximize your business’s profits, you should note that it takes proper planning and preparation. By implementing the strategies listed above, you may find that your business experiences record sales during the upcoming holiday season. Good luck!

Take a peek at the Ultimate Digital Marketing Holiday Guide to help you map out your SEO plan.

Ultimate Digital Holiday Guide


Written by Charise Stevens

Charise Stevens

Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. Charise delivers marketing results for corporate to entrepreneurial clients.

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