Companies looking to make a presence on the internet need to develop an understanding for several basic marketing methods. Not everyone can be an internet guru. For the folks with plenty of drive but limited knowledge of creating an online presence the following will be a basic guide to getting you started.
SEO optimization is now a necessity for a business to be found online. The main focus of SEO is to naturally increase the visibility of your website. Businesses can drive their performance to the top ranks of search engines using white hat methods which include creating quality content on webpages and sharing to social media channels, blogs and other online communities. The techniques are rather straightforward, but can be time intensive due to changes in search engine algorithms and new SEO industry changes.
Not sure what keywords you want to rank for? Make sure you research before you start pushing a specific keyword.
Step 2: Optimize your business website
Your number one goal for long-term SEO should be to give quality content to your customers and increase engagement. Focus on building relationships as a method to increase your rankings. When optimizing your website your keywords should be directly related to the content you’re promoting, thus your title, meta description and headers should all appear natural. For instance don’t try to creatively insert random keywords into your content.
Step 3: Share your website with others
Share with your audience through multiple social media such as Facebook, Twitter, Google + and Linkedin. You can simplify by syncing your wordpress blog to post onto your social media networks through helpful plugins!
Facebook plugins: Wordbooker or Facebook Page Publish.
Twitter plugins: WP to Twitter
Linkedin plugins: jetpack
In a world where a strong internet presence is the different between a boom and bust fiscal year, businesses must take advantage of every available opportunity to excel. Charise Stevens, a San Antonio Marketing Professional is the perfect asset for any business struggling to brand their image on the high speed information superhighway. Can your company afford to ignore the fastest growing component in the twenty-first century business model?
Connect with Charise today!