Dynamic Marketing Content That Works – by Charise
Video content, a winning strategy
Failure to understand the importance of video in the use of any content marketing strategy will cause businesses to lose out on countless opportunities to capitalize on the growing tablet consumer market. Fifty-two percent of content used in digital marketing for B2B marketers consisted of video content, according to the Content Marketing Institute.
Importance of creating a tablet experience
Neglecting the tablet consumer is another area where businesses fall short in their digital marketing practices. According to research collected for Cyber Monday, conversion rates for Ipad users reached 6 percent. For tablet users in general, the overall conversion rates were just under 6 percent at 5.84 percent. Creating accessible content for the digital environment requires engaging content to meet the tablet users have come to expect in their tablet experience.
Most businesses neglect the monitoring aspect of marketing. Careful attention is often paid to the creation of the content but little is paid to measuring the results. Whether tracked through simple statistics such as the number of clicks generated on content published or the amount of each sale generated through certain activities, the ability to track results is critical.
Any business that has experienced difficulty in digital marketing should consider exploring the use of video in marketing. The business should always consider creating the type of engaging content that is easily accessible to mobile and tablet users. Companies should always be prepared to track the results of any marketing activity.