Dynamic Marketing Content – Charise Stevens

Dynamic Marketing Content That Works – by Charise

The growing tablet and mobile device market has changed the way marketers engage their audiences. In order to get noticed in this competitive environment, the business now has to focus on creating engaging content for every type of consumer and putting the proper tracking mechanisms in place to measure the results of all content marketing efforts.

Video content, a winning strategy

Failure to understand the importance of video in the use of any content marketing strategy will cause businesses to lose out on countless opportunities to capitalize on the growing tablet consumer market. Fifty-two percent of content used in digital marketing for B2B marketers consisted of video content, according to the Content Marketing Institute.

Importance of creating a tablet experience

Neglecting the tablet consumer is another area where businesses fall short in their digital marketing practices. According to research collected for Cyber Monday, conversion rates for Ipad users reached 6 percent. For tablet users in general, the overall conversion rates were just under 6 percent at 5.84 percent. Creating accessible content for the digital environment requires engaging content to meet the tablet users have come to expect in their tablet experience.

Measuring results 

Most businesses neglect the monitoring aspect of marketing. Careful attention is often paid to the creation of the content but little is paid to measuring the results. Whether tracked through simple statistics such as the number of clicks generated on content published or the amount of each sale generated through certain activities, the ability to track results is critical.

Any business that has experienced difficulty in digital marketing should consider exploring the use of video in marketing. The business should always consider creating the type of engaging content that is easily accessible to mobile and tablet users. Companies should always be prepared to track the results of any marketing activity.

Written by Charise Stevens

Charise Stevens

Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. Charise delivers marketing results for corporate to entrepreneurial clients.

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