Second Step: Putting it All Together
Now you have a strategy in mind, it’s time to build your online audience. The best way to reach your audience is it to start an industry blog and your own social media pages.
Starting a Social Media Campaign
You don’t have to pay for visibility on social media network unless you choose to go to sponsored route. However, most businesses forgo this option and choose to post interesting tidbits that their followers can share. Even if you currently have no followers or likes on your pages, the more you post the higher visibility you will gain in a social search. The key here is to promote shareability. This means engaging with your followers and not simply posting stats, sales or promotions. Post something that people in your industry are looking for, post trending information. Ask your audience to chime in on your post and to share them with their friends or followers. Lastly, post a special promotion for those who like your page. This usually works well for e-commerce businesses.
Staying Ahead of the Competition
To make your website and social pages stand out you’ll need to closely study your competitors sites and social media platforms. By doing this, you’ll gain insight as to what you may be doing wrong and also find areas that haven’t been tested. However, there are a few rules you should follow when creating your own website and they are as follows:
- Keep your website light — do not load it up with lots of multimedia
- Keep social media buttons on your page
- Make your website responsive
- Make sure all font is legible
- Contain a call to action button on your first page
- Include a button for your blog
The next thing you should do is to identify which KPIs are important for you. In order to do this, you need to set some goals for yourself. These goals could relate to your sales, customer service or marketing. If your goal was to grow your site traffic by a certain percentage, then your KPI’s should include social shares, bounce rates, promotional click through rate and traffic sources as stated by Shopify. These are considered marketing Key Performance Indicators. Other common marking Key Performance Indicators include page visits, blog traffic, social media followers and fans, product reviews and time on site.