Step Three: Keeping it Together

Now that you’ve put your plan into action, it’s important to continue your growth and improve. The first thing you’ll want to do is to use analytics. Web analytics tool help to track where your site visitors are coming from, where they go to after visiting your site, what pages they click on while on your site, and how long they’re staying on each page. By using it you’ll lower your click through rate and improve your SEO strategies.

Continuously Engage Customers

The last thing you want to do is to make sure your customers are consistently engaged and loyal to your brand. To do this, you need regular communication with your customers. This includes responses on social media networks and in the comment section under your industry blog posts. By keeping your customers engaged, they will spread the word about your business, be more likely to share your posts and blog entries, and they’re more likely to post reviews about your website in a positive light. Google rewards businesses who stay engaged with their consumers, by giving them a higher ranking in the SERPs.

As you can see, it isn’t really hard to keep at the top of your game. All you need to do is keep an eye on your competition, engage your followers and keep your website within proper SEO parameters. Growth, engagement and brand loyalty are sure to follow.

Resources:

  • http://www.forbes.com/sites/joshsteimle/2013/11/08/why-your-business-needs-a-responsive-website-before-2014/
  • http://www.shopify.com/blog/7365564-32-key-performance-indicators-kpis-for-ecommerce#axzz2nemDAG1E
  • http://www.smartinsights.com/digital-marketing-best-practice/