How To Become A Digital Marketing Manager

Become a Digital marketerBecome a Digital Marketing Manager

A digital marketing manager oversees a company’s efforts and plans to market products through digital channels. They also work with other departments, such as the sales and customer service, to ensure marketing efforts are properly coordinated and will lead to results the company wants. The best way to become a digital marketing manager is to have a passion to learn and develop marketing experience.

Tips to Gain Experience to Become a Digital Marketer

1. Learn about SEO and Content Writing

SEO is a fundamental tool for marketers to sell and reach customers online. After all, most people will visit your site through search engines such as Google, Yahoo or Bing.  Content is still King and with the combination of SEO you’ll be on the right track to becoming a successful digital marketer.  So how do you start learning about SEO and content writing? Begin by researching online and implementing what you findings. Developing  and sharing website copy, relevant articles and blogs will connect you to your audience. Content that is gripping and concentrate on compelling topics will also help increase your online rankings and build traffic.

2. Start writing a blog

Begin a blog and write content about topics you’re interested in, you can purchase a website or use free blog sites. Make sure which ever type of blog you use to implement Google Analytics to analyze your traffic and better understand your audience to market more effectively. You can test digital marketing theories and methods on your website and create results on your own.

Free Blog Sites:


Build A Website with Blog:

Buy a domain name:


Buy Hosting:



3. Use social networking to facilitate promotion of your blog

Open a Facebook, Twitter and Google + account and start sharing your blog posts and relevant information to your targeted audience. You can share images, quotes, helpful articles and questions to engage and build your network. Always track your links when sharing so you can analyze what is working and improve your online sharing.

Hootsuite, Buffer and SocialOomph are just a few social media tools that can schedule your social media posts and track the clicks.

4. Take certification courses

Taking certification courses is an optional step toward becoming a digital marketing manager. Google is one example of a company that provides such certification, namely Google AdWords certification. HubSpot Inbound Marketing certification is another example. These certifications will certainly allow you to learn more about digital marketing, but they will not make you an expert, you will need to apply your knowledge and create successful digital campaigns.

5. Use other methods to promote your blog

Blog services such as WordPress provide tools that allow users themselves to share your posts via email or social media sites. Other examples of marketing techniques include use of email marketing services like Aweber and use of Google AdWords to promote your blog. Also, make your website available to mobile users to expand your audience.

6. Keep a pulse on the Digital Marketing industry

Join online forums and groups to engage digital marketing experts and keep a pulse on the industry. The digital industry can change overnight with new technologies, methods and practices. For instance Google algorithm changes like the Penguin or Panda release have buried high performing websites due to black hat SEO methods. Your website’s rankings could jump or drop dramatically if you’re not educating yourself and keeping up to date with digital marketing methods.

These 6 simple ways will help you gain experience to market online and develop your knowledge of the digital world. Once you’ve gained enough experience, not only will you be qualified to apply for positions in digital marketing management, you’ll also have an edge over the competition.

Written by Charise Stevens

Charise Stevens

Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. Charise delivers marketing results for corporate to entrepreneurial clients.

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1 Comment

  1. Zarian Lewis April 24, 2014

    Great list, I’m curious if you think digital manager’s should use all of the tools (Hootsuite, Buffer, SocialOomph) or do you lean towards one of them?


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