5 Tools to Create Infographics

Marketing Tools for San Antonio BusinessesWhat are infographics?

Information graphics are visual presentation of data or knowledge. More and more, San Antonio advertisers and marketers are turning to the world of information to help get their products to the masses. Creating infographics has become a highly effective way to simplify a message and highlight  the finer points of products and services.  Here are some great websites to help you get started making your own informative graphics. 

Easy Marketing Infographic Tools

Piktochart: This online tool offers about 7 free templates and over 80 paid templates to get you started. Piktochart offers marketers to simply drag and drop images and customize fonts, colors and basic shapes. Users can upload line, bar and pie chart data from CSV, and the final product can be downloaded to print quality versions of their work.

Infogr.am: This web-based infographics creator offers many free tools, including 31 chart options and the ability to incorporate real data. San Antonio marketing agents can include scatter charts, radial bar graphs and map charts in their final presentations. Best of all, users have the option of adding video and images from their personal databases. The resulting product can be embedded on a website.

Easel.ly: With Easel.ly you have a dozen of free templates  and have the option of starting with a blank canvas. Users can’t incorporate real data into their graphics using this web-based tool, but it’s still a great option for creating visual stories. You can incorporate flow-charts, maps, and comparison graphs into your graphic. Easel.ly stands apart from its competitors due to its range of icons you can add. The final infographic is downloadable or can be shared with a link or embed code.

Tableau: Unlike the other options, you must download software to use Tableau’s free data visualization tools. With the program, however, you can upload CSV or a spreadsheet to create a range of visualizations, including Venn diagrams, heat maps, bar charts and line graphs. There’s one catch: Tableau only works for Windows users, sorry Apple users…

Visual.ly: You can use this Web tool to integrate social networks with infographics. For those of you at San Antonio marketing firms who feel the need to analyze Facebook or Twitter data, this is the go-to source for creating Venn diagrams concerning all the latest hash tag trends. However, Visual.ly does not offer much in terms of customization. On the up side, the site’s marketplace offers additional services from a range of designers specializing in these graphics.

Written by Charise Stevens

Charise Stevens

Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. Charise delivers marketing results for corporate to entrepreneurial clients.

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