15 Overused Words in Digital Marketing

15 Overused Words in Digital Marketing


Overused Marketing BuzzwordsIn this age of digital marketing, many “buzz words” have come on the scene.

These are words that marketers use over and over again in hope of enticing and luring consumers. Here’s 15 of these words with their meanings:

#1: Utilize
“Utilize” is just a so-called fancy word for “use”. The online population doesn’t have time to waste. Your copy should be as simple and clear as possible. Show off your extensive vocabulary somewhere else. Your readers will thank you.

#2: Empower
This word simply means to inspire someone to do something on their own. But people aren’t going to feel inspired by the word empower, they’re going to be inspired by your actions. Don’t just say your product will empower them, show how your product will help and inspire your audience.

#3: Branding
Anything you do in the name of a brand is branding. Marketers often overuse this word to make it mean more than it actually does.

#4: Community
A group of people is a community. Digital marketers often want to teach you how to “build your community”.

#5: Streamline
This word is used as a way to describe how something will take you less time. But most people will be far more moved to action by the thought of saving time, not streamlining the process.

#6: Influence
Everyone influences someone in one way or another. This is just another general word trying to take on more power than it deserves.

#7: ROI
ROI, or Return on Investment, is a huge buzzword. It word given to the amount of money you will make off of an initial investment.

#8: Transparent
Transparent, in the literal sense, means to be able to see through something. In digital marketing it is used as a way to encourage people to be open with their intentions and desires in a particular project.

#9: Viral
If something goes viral in the “real world”, people panic. If something in digital marketing goes viral, people rejoice. It simply means to spread rapidly and gain a huge amount of popularity.

#10: Impression
Each person that sees your product means it received one impression. But what’s more important: was it a good impression or a bad impression?

#11: Listening
Digital marketers often encourage other marketers to always be listening to the chatter going on. It’s said that it’s the only way to stay current in the conversation.

#12: Organic
Organic means that you obtained it free of charge without any financial backing or paid advertising.

#13: Campaign
A campaign all of your digital marketing efforts combined into a single group.

#14: Synergy
When two things are working together for a common digital marketing goal, it’s referred to as “synergy”.

#15: Awareness
Awareness is the amount of people in your target customer base that is aware of what you’re offering.

Are you guilty of using some of these digital marketing buzz words in your efforts?

Written by Charise Stevens

Charise Stevens

Charise Stevens is an innovative marketer and SEO strategist specializing in digital marketing in San Antonio. Charise delivers marketing results for corporate to entrepreneurial clients.

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2 Comments

  1. Ali Moghadam July 4, 2013

    Marketing jargon is some of the worst – but I’m guilty of using it, I think we all are. It’s funny how marketers are supposed to be great communicators, but invent a language all of their own that you need to pick apart like this!

    Over-complicating is definitely not my favourite way of doing things – keep it simple and talk like a human! I think it was Albert Einstein who said something along the lines of: If you can’t explain it simply, you don’t understand it well enough.

    Too true for a lot of people in a lot of industries.

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  2. Alisa Meredith August 23, 2013

    There just aren’t a lot of other ways to say, “ROI” (though sometimes I think people forget what it means), and I think “organic” sounds nicer than “not paid.” But using the word “synergy” is the fastest way to lose my attention :).

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